CALL TRACKING
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Thursday, October 19, 2006

We work with large and small companies

Sometimes it is assumed that because we are not the largest call tracking company in the market that we are not worthy of working with or targeting larger, brand name companies. The fact is they love us. We out perform the other leading call capture options all the time. Our service, pricing, lack of contracts, flexibility and superior technology put us in play with many of the giant companies on a variety of projects.

Here are a few examples of how our call tracking technology & incentives are exploding into the market:

1. We recently earned an opportunity to work with Valpak to supply their tracking capability for their franchises in the Midwest.

2. We are going to be launching an incentives promotion in Kohl's department stores in December.

3. We have been working with Supercoups for a long time.

4. We have made a strategic alliance with “The Home Mag” in Florida. It is an up and coming franchise opportunity that you will be hearing about very soon. We are the supplier of call tracking services for all franchises they launch in the upcoming years. We have proven instrumental in demonstrating value to their new customers.

5. Earlier in the year we provided the incentives for Wells Fargo for a promotion they were running to retain customers.

6. We have been able to work promotions in Target Stores, Bed Bath & Beyond, Linens and Things and Krogers.

So remember. As you review the options in call tracking keep us at the very front of your list. Good things come in small packages. We, by design, keep our overhead low and like dynamite provide a tremendous bang for the buck. Give us the nod and we will blow you away with how good we really are!

Monday, October 09, 2006

Can you get a number local to your area to track?

YES....

Actually there are very few call tracking companies that can secure local numbers for you to track. We are one of the few that can do this for you and in most cases we have the ability to secure local numbers for most local markets.

The beauty of the local number is that your customer is calling in their local market instead of an 800, 866 or 877 number. Many customers like the idea that they are working with companies that are doing business near to them. Fact is that you can have that local number ring anywhere you like.

This is key because if you are a smaller operator or a marketing company trying to make your client appear larger the best way is to add numbers. As an example you can add an N, S, E, W location...Have it ring to the one location they do operate and the prospects that do attempt to call think they are larger than they are.

This is also a great strategy for the Yellow Pages because statistics prove that the more numbers that are published ~ basically giving the customer more assumed options ~ the more likely they are to call. To the tune of an additional 25% more calls per number.

So when you are looking to do call tracking and you want to incorporate local numbers in your paradigm, make sure you give us a call and let us demonstrate why we are the best in the business.

Wednesday, October 04, 2006

R U wasting money on poor ad programs?

Many of the people we speak to on a daily basis are concerned that the ads that they are running are not producing anything. They wonder if there is a way to know for sure if they are wasting money. So they eventually find call tracking and capture the call.

You would not believe the amount of advertising that is in the market that produces absolutely nothing. By tracking the calls that are generated from your ad programs you can see exactly what has happened with each program. Many of the ad companies themselves are using the call capture technology to track and measure how well the ad programs that they implement work.

For many this is the first time that they have the ability to prove conclusively that their product worked or conversely that it did not.

As a business owner or marketing director it is advisable that you include call tracking in your budget to validate what you have working. Most of our customers spend about 5% of their overall spend to make sure the other 95% is spent wisely. These wise people know for sure if they are or are not wasting their money. They cancel the bad advertising, focus the good and bank the rest for other productive programs that may come along.

At the end of the day call tracking is a tremendous asset and a great idea.

Monday, October 02, 2006

You don't need special equipment to use this service

Many customers think that they need some advanced phone system or feel there may need to be an expensive change that has to be made to their existing phone system to use call tracking.

Fact of the matter is that there is usually no change that has to be made to use our call capture technology. You can usually use any phone from the most basic to advanced telephone systems. With most phones/phone systems we can usually have a number up, quality checked and ringing where you want it to within minutes. Therefore, you can be tracking almost immediately.

You see our technology is placed in-front of your phone system. Basically what happens is we provide you a number that is running through our software in our phone system. When your customer or prospect dials that special number, it rings at your office or cell phone and as the call goes on we can capture the data on that call.

When you hang up our system stops and the caller is never any wiser. There are no clicks or transfers, as the whole process is seamless to the caller. For you the data is amazing and available within about 7 seconds of the call.

So, if you are considering call tracking put aside the fear of "extras". There are no hidden challenges in our system. Give us call and we can explain our call tracking technology further. I am sure you will find the whole technology amazing.