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Thursday, May 11, 2006

Incorporating Call Capture in YP advertising

As a marketing director you probably have wondered what book works and if it works.

Our answer to this age old question Capture the Call.

Listen! Every time a yellow page rep hits your door the first thing they do is tell you what the book they publish SHOULD be generating for you on the basis of the research they have done. They will tell you that if you get that full page ad you will get sooooooo many calls that you will not be able to keep up.

Ask yourself this. How would they know? If they did know, even if it is bad news would they tell you.

NO!

You need to use a call capture system to monitor your inbound activity so you can TELL them what your activity level was. With our technology you will be able to see, in real time, exactly what is going on during each call, its origin and ad that the response call came from.

When ever you are in doubt, confirm it with www.capturethecall.com. So forever more you will know what works and what does not.

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