As the new year begins everyone is launching updated marketing programs they have budgeted. Yellow Pages, direct mail, TV, Radio Spots, Newspapers, magazines, billboards all SUPPOSED to generate prospects and hopefully more sales. At the end of the day how do you know if they worked or how much they really made you?

In our experience many companies have the receptionist or the sales person ask where the prospect heard of the company. (Trying to quantify which ad works the best) My question to all of you is "what do you say when they ask you?". Most of us agree with what ever the person on the other end of the phone says, just to be polite. That is why it is critical to include a call tracking service in all of your advertising campaigns. You can finally identify which ad vehicles work and which ones are duds. Plus you can reduce the workload on people who are usually over worked all ready. Once listed as a dud you can cancel underperforming advertising for good and reallocate those dollars to an ad sources that produces. Doing so reduces your actual ad budget while INCREASING your lead productivity. Very cool!

Here is one idea that does work well. Offer a cruise as an incentive to do business with you.

Lets face it ~ All of us have competition. Many competitiors use an approach that is similar to yours in the market. This is especially true if you are the most successful in a market. Our goal was to come up with ideas that seperate us from the others but do so in a way that does not break the bank.

Here at Capture the Call our technology will be able to tell you who the people are that respond to your ads. It will tell you the geographics, demographics as well as the phone number of the callers. With this data you can approach the caller in a way that is different than the competition thereby differentiating yourself from them.

With the tracking data captured, integrate Cruise Incentives to differentiate yourself from your competition. These offers provide sales people with ice breakers that give us all something different to talk about as we open a dialogue with a prospect. Interestingly the incentives only cost $100 and yet your customer will perceive a value in the thousands and that really get peoples attention.

Fortunately for us we have become distributors of these and several other incentives options and so can use them to our benefit. All of them are anchored by our call tracking services. You have to know who is calling before you make them an offer.

So, if you are looking for a way to increase call traffic and a cost effective way to track that increase you really need to give us a call at www.capturethecall.com. We can provide a complete solution and some additional ideas to get the phone ringing.

Well more later, have a great day!