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Tuesday, January 03, 2006

Great Idea for Mortgage Companies

As we grow our business we have noticed that our mortgage customers are seeing their businesses become more and more competitive. So we asked ourselves how we could make our product more compelling to our mortgage customers.

Our answer was a product called Get Up & Go. I have mentioned this before but I wanted to spend a few minutes talking about this exciting tool as most of the people we have shown this to have had no idea the product even existed nor how inexpensively they could be procured for.

What Get Up & Go does is offer an accomodations only hotel package. All of the hotels in the program are 3 star or above and there are no presentations required for the stay. There are 21 different cities to visit. The hotels are tremendous and the people in the program are fantastic.

The best part is the price. We can provide the programs to you for as little as $10 per offer. So you can offer your customers a 3 day/ 2 night stay worth as much as $560at a hotel and it costs you $10.

Many of our mortgage customers offer the programs as an incentive to come to a first meeting or a reason to come back after they do their research and find out what the standard mortgage rates are. Others use the programs to replace hich cost items inside of the deal. As an example they replace a home inspection or dicsount on closing costs with this offer. At the end of the transaction the customer still ends up with an extra that was used to close the deal but in the case of our program it only cost $10. If you switch out a $200 or $200 off closing costs you just netted an additional $190, on each deal! If you are a high volume broker the difference can be millions.

At www.capturethecall.com we have other incentives as well. We can deliver Companion Airfare, Golf outings and Cruises. Pop in and take a look. If you don't see it ask. We may be able to put something together for you as we are striving daily to find more ways to drive additional calls to your business.

More ideas later. Have a great day!

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