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Wednesday, December 14, 2005

You have to see this!

As in past postings I have tried to give you ideas on how to enhance your business through the use of innovations created at the hands of our tremendous technology gurus. I think that what I am talking about today is a huge step forward in the Call Capture world because it actually follows the inbound prospect call from initiation through the close of the sales cycle AND provides a way for the owner or sales manager to be automatically advised when an opportunity is lost that exceeds a threshold level, say a $2000 sale, BEFORE the prospect can make a buying decision with a competitor.

Here is how it works ~ The basic concept was to couple a contact management program with our call tracking service. It was decided to have the program reside on the desktop of the person handling the calls, so when a call came in our program would "pop up" with the caller information thereby letting the sales person know who was calling. Further, if information was missing, we would allow the sales person to fill in information on the caller, the reason for the call, the outcome of the call and the estimated value of the potential sale.

With the information gathered and the call complete our system then classifies the call as positive, negative or neutral based upon criteria established by management. Our software then color codes the call for easy identification: Red for a negative outcome, Green for a positive outcome and Yellow for neutral. The higher the dollar value of the opportunity the deeper/brighter the color would be. So if you had a negative call on a $50,000 opportunity it would be a bright red. The sales manager would be made aware of it within about 7 seconds of the call. This is where it gets good.

The sales manager simply checks the reports in the system and can easily identify the calls that need his/her immediate attention. These "urgent call's" contact information and recording is reviewed and a recall strategy devised. This whole package can be sent to a different sales person to go back after the opportunity before it is lost! Many deals have been saved in this way!

Imagine how successful and focused your sales team would be with immediate feed back and Call Tracking/Call Capture. It is truly remarkable.

To see a demonstration of the product click here!

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