As we work in the office and receive calls from our customers or potential customers I am amazed at the resiliance of the single most frequently asked question ~ "How much does your call tracking service cost?". "Nothing" ~ Is our favorite answer. It is free we quip. In fact, we almost pay you to use our Call Capture technology.....

WHAT~ How can we pay you money? The answer is in the value of our service.

Here is an example: Lets say that you are a mortgage broker who has 10 LO's(loan officers) who you are providing leads for. These leads cost you about $38-$40 to procure. (They get pricey if the leads don't close don't they?)

In our experience in working with our customers and their teams the LO's range in capability from new to very experienced. So, how do we develop these new sales people to be better and the experienced ones to stay hungry and close more of these $40 leads???? By installing Call Tracking of course!!!! With us you can actually hear all of the calls that come in on your lines. Once you do this an amazing thing happens.

1. Your sales people try harder because they know you may be listening
2. You can quantify your calls, calls to prospects and finally prospects to loans
3. Hold the sales people accountable for the leads that they get and the close ratio that they have
4. Use the recording feature to do training and assessment to coach them to higher skill levels.
5. Hold the team accountable to a sales strategy. Are they actually selling the way the management or the owner wants them to.

At the end of the day call capture has an impressive impact on the sales of teams that use us. We offer many possibilities for Sales Optimization training that helps to increase sales immediately.

Here is a great example. One of our customers was loosing 5 mortgage opportunities a DAY. Net on most of them would have been about $2000. So that is about $10000 a day. Why?

Because his receptionist was telling potential clients that they did not have a sales office in the callers local market....Hello~ we can do this by fax and phone. She did not know she was making a mistatement. Once identified she just got a loan officer on the phone and let them deal with all potential customers. Imagine the lost revenue in 5 years...ouch!

Once our system was installed we immediately saved 6 deals. So, in the first week, of the first month, we had already MADE this company $12,000. His whole program for the month was $600 and for the year $7200.

I know for a fact that we had answered his "how much does it cost" question! For him it was about $1 million dollars LOST! If he had only had call tracking sooner he would have saved a bunch of money!

Brother, I would gladly trade $7200 for $100,000,000 any day of the week. And now he will to!

And so it goes with Call Capture. More examples later...peace!